At the meeting of senior officials of 17 + 1 countries in Riga, which was also attended by the Minister of Tourism and Culture of China, Mr. Luo Shugang, China-CEE Tourism Cooperation and the Budapest-based Coordination Centre gave away the Marco Polo Award for contribution to tourism.
The Marko Polo Award aims to promote regional cooperation between 17 Central and Eastern European countries and to showcase the local customs, history and culture of at least 3 countries in the region, whilst recognizing the importance and contribution of tourism organizations leading to the development of the best tourism product for the Chinese market.
Of the nominated travel agencies, as Tanjug reports, the international jury chose Montenegro Fly Travel from Montenegro as the award winner, which promotes Montenegro and Serbia as part of regional tours with its daughter company from Serbia – Flystar Travel DMC.
Winning this award is important not only for the company itself, but also for the whole region because the tours, organized by Fly Montenegro Travel for the very demanding Chinese market, are obviously exceptionally interesting. Out of all European countries, Serbia, Montenegro and Bosnia and Herzegovina have been recording the biggest increase in the number of Chinese tourists.