Jason Jercinovic coming to the 11th Weekend Media Festival

Artificial Intelligence has opened up a new world to brands that through this technology can learn a lot about user preferences and recommend them tailored to their taste.

Jason Jercinovic, global marketing innovator in the renowned American Havas Agency in New York, will talk about the benefits and challenges of using artificial intelligence in marketing at the 11th Weekend Media Festival in Rovinj. The largest regional communication festival will be held from September 20 to 23 at a well-known location in the old tobacco factory in Rovinj, and this year’s partners are France and Germany. All marketers can apply with their works on the seventh in a row BalCannes”, and the best digital works in the Adriatic region this time will be granted the most important digital award SoMo Borac.

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