More than 20 years of successful entrepreneurship

G3 Spirits & Hendrick’s gin at BSCC exclusive dinner at Klub privrednika Belgrade

G3 Spirits Group is one of the leading representatives and distributors of alcoholic beverages and global brands in the region. More than 20 years of successful entrepreneurship and management of a carefully selected and well-balanced portfolio in an efficient organization enabled us to remain one of the leading companies in the region. Striving for constant progress our goal is not to become the biggest, but to remain the best.

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Our continuous pursuit for quality positively affected G3 Spirit’s result in quantity as well. According to data from the latest report published by IWSR (, a global leading source of information for the global spirit market, wine and beer, G3 Spirits has become the largest distributing company in the Western Balkans territory in the Standard and Premium price segments with over 3.8 million bottles sold.

One of the main contributors of such a success is William Grant & Sons, one of the UK’s best-known distilleries, which continues to grow seriously throughout the ex-Yu region under G3 Spirits management, with the brands that have established themselves as market leaders in their respective categories. Hendricks Gin is the best-selling gin in the super-premium segment in Serbia and regionally, with one of the highest growth rates recorded in our industry.

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The work of the BSCC in Serbia is extremely important for our business, as well as the function that this body performs. In the previous 2 years, this cooperation gained additional importance and included extensive and frequent communication to understand the needs of group members, informing members about the status and progress of Brexit negotiations, as well as the role of the bridge that this group represents between the governments and regulations of two countries. G3 Spirits always strived to be a reliable partner to BSCC in Serbia throughout various areas of cooperation such as information sharing, assistance for events organization and logistical support.

“Striving for constant progress our goal is not to become the biggest, but to remain the best”

As a part of this cooperation, G3 Spirits was delighted to be one of the supporting partners with Hendrick’s gin at the BSCC Exclusive Dinner. The Exclusive Dinner took place on May 27th and was organized at Klub Privrednika Belgrade in Belgrade for representatives of the diplomatic core. Traditionally, many distinguished guests attended the event and had a chance to enjoy delicious specialities and the most exquisite flavours of Hendrick’s gin, paired with different flavours of Thomas Henry premium mixers. For the first time in Serbia, guests had a chance to taste Hendrick’s Neptunia, a limited release that captures the magic of the sea, in a gin. Master Distiller, Ms. Lesley Gracie’s creation is as refreshing as her muse, the mighty waves that lash the Ayrshire coast. Infused with an exquisite blend of locally sourced coastal botanicals and with a remarkable smooth citrus finish. Hendrick’s Neptunia proudly supports PROJECT SEAGRASS, an environmental charity devoted to the conservation and restoration of seagrass ecosystems. Its mission is to lead societal change to enable the global recovery of seagrass ecosystems which provide biodiversity, food security, and long-term carbon storage.

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