People in Serbia recognise significance of healthier diet

Last year only, Delhaize Serbia donated more than 1,000 tons of fresh fruit and vegetables to various charities and 180,000 non-food products to the Red Cross of Belgrade. It also managed to influence higher awareness regarding the significance of healthier diet, since healthier products accounted for as much as 38 percent of total private brand sales. The fact that the company with consumers recycled more than nine tons of waste confirms that care for the living environment is equally important.

 In an atmosphere of an authentic Belgrade oasis – Botanical Garden “Jevremovac”, Delhaize Serbia presented its sustainable business results for last year. Upon the occasion, the company representatives highlighted the importance of sustainable business as an integral part of day-to-day operations, adding that care for the society and environment is the obligation of all companies, as well as individuals.

Good initiatives and adequate goals are always recognised and supported, as confirmed by the fact that last year our customers realised the importance of healthier diet. As much as 38 percent of private brand total sales in all our stores in 2017 was generated from the portfolio of healthier products. I am exceptionally proud of all the employees of the company, and particularly of our consumers, for supporting and understanding our efforts to present healthier diet as the first choice for all of us and integrated it into their everyday life. Such results motivated us additionally to commit ourselves even more to healthier diet as an issue of huge relevance for the entire society and we hope that through numerous educational activities, counseling and promotions this rate will be even higher by the end of the year,” said Quentin Royer, Chief Operations Manager of Delhaize Serbia.

One day before presenting the sustainable business results, Delhaize Serbia was rewarded by the Ministry of Environmental Protection as the company which stood out in its work and efforts in the area of environmental protection, thus confirming once again the company’s responsible operations and care for the society.

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