Regional Conference Firestarter for the Second Time in Belgrade

The second regional conference FIRESTARTER 23, dedicated to the business topics of improving Customer Experience & Employee Experience, will be held on 31 October and 1 November in Jugoslovenska kinoteka in Belgrade. The conference will bring top experts dealing with global practice and innovations in the development of modern, sustainable, and successful businesses, through improvement of Customer Experience (CX) and Employee Experience (EX)

The FIRESTARTER conference is specific as it gathers company managers, CX, and EX leaders, and promotes the unity of these business strategies: without a good employee experience, there is no exceptional user experience. That is why the importance of the conference lies in its effort to gather the business community and leading world experts in one place, in order to exchange ideas and experiences on innovative and transformative CX and EX strategies. The focus of the program is on the quality of the information that the participants of the event will be able to use and improve their business to achieve advantage in the market.

Same as last year, the conference is being organized by CEXASCustomer & Employee Experience Association of Serbia, whose founders are certified consultants with many years of experience, including the company Skills, which has been focused on people development for 27 years now.

This year’s speakers include Ian Golding, the world’s first Customer Experience trainer, consultant, and author of the bestseller Customer What?, Eytan Hattem, CEO of Cemantica, Don Peppers, CX expert and founder of the globally renowned Peppers & Rogers Group, Tom DeWitt from the University in Michigan and others.

Last year’s FIRESTARTER conference initiated major changes in Serbia and in the markets in the region, which resulted in the cooperation of the CX and EX communities within the association, contacts with CX and EX experts around the world, and the establishment of associations in the surrounding countries. So that at this year’s conference the representatives of CROTEX from Croatia, MACEX from North Macedonia and CEXBA from Republika Srpska will also participate in the conference.

The program of this year’s, two-day conference includes 36 presentations, 12 case studies, 10 success stories, and four panel discussions, through which distinguished experts will transfer their knowledge and encourage their practical application. You can see more about the program and lecturers on the conference website

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