Roland Raith, Managing Director of Gebrüder Weiss Serbia & Montenegro: Important Role of Digital Solutions

Gebrüder Weiss is pursuing a strategy that we call ‘The Best of Both Worlds’ which entails combining innovative digital tools and logistics facilities, cargo capacity and well-trained employees to offer customized services

Managing Director of Gebrüder Weiss Serbia & Montenegro, Roland Raith, talks about the company’s operations in Serbia for the past 15 years, opening a branch office in Serbia, information technology and efforts on eliminating pollution caused by transport.

Roland Raith, Managing Director of Gebrüder Weiss Serbia & Montenegro/ Promo GW

Gebrüder Weiss has been operating in Serbia for 15 years. What were the management’s expectations back then and how has Gebrüder Weiss been developing since then?

2021 was a challenging, but successful year for us. Our net sales increased by 20 per cent compared with 2020. This stable growth included the integration of new domestic and international clients too. With 270 employees at three locations in Serbia, we are promoting our values throughout the marketplace. Values like independence, sustainability, commitment, and outstanding service. The latter is supported by constantly driving forward digital transformation.

What are the main reasons for Gebrüder Weiss opening a branch office in Serbia? 

We have operated in Serbia since 2004. And we remain very satisfied with this decision, as this market’s potential and geographic location make this country a great place to do business. This robust economic climate is very important to foreign investors, but also domestic companies focused on growth and development. With such a favourable environment, we want to drive for further expansion for our clients and ourselves as their logistics service provider.

Gebrüder Weiss provides transport and logistics solutions, digital services, and supply chain management. Do you provide all these services in Serbia too and do you have plans to intensify them here?

Of course, we want to achieve sustainable growth as Gebrüder Weiss in general and as the Serbian branch of this well-known company. Our clients’ demand for logistics services has been and always will be shifting. So, we support them with land transport, air & sea, logistics and industry solutions with innovative products and top quality based on their needs.


We have been providing strong expertise in this B2C area, years before the coronavirus outbreak. Of course, we did so by using our wealth of experience in other Gebrüder Weiss countries for this specific business segment”


This is also true of our successful Home Delivery service, which we have developed and extended to the large portfolio we have nowadays. In B2C, Gebrüder Weiss is the connecting element between our clients and their customers.

In the Corona pandemic, more and more consumers have used e-commerce. Does GW offer services in this field as well?

Yes, we do. With our Home Delivery service, we have already won promising and valuable domestic clients. We have been providing strong expertise in this B2C area, years before the coronavirus outbreak. Of course, we did so by using our wealth of experience for this specific business segment from other countries in which Gebrüder Weiss operates. We combined this with our local expertise in Serbia’s logistic market. This promising approach helped us carry out over 24,000 shipments in 2021 and we have the capacity for even more activities this year.

How much attention does Gebrüder Weiss pay to human resources, health and employee satisfaction? This topic gained has gained importance, especially during the ongoing pandemic. 

These issues have been important to us for a very long time because our employees are the cornerstone of our success. In recent years, we invested a lot in our HR activities and employer branding, including ISO certifications in providing safe and healthy workplaces and preventing work-related injuries. In 2022, we have budgeted RSD 12 million for education and leadership training. We are always looking for motivated and talented people to be even more competitive. For example, 17 apprentices are currently part of our team. Coming up with new ideas at all levels helps us to stay up to date.

The Home Delivery service was launched on the Serbian market in 2018 and is mainly aimed at the e-commerce segment, to offer customized solutions for all deliveries to end customers/ Promo GW

To what extent does Gebrüder Weiss use information technology in its business and how important is logistics in your line of work?

Digital solutions play an important role today. Gebrüder Weiss is pursuing a strategy that we call ‘The Best of Both Worlds’ which entails combining innovative digital tools and logistics facilities, cargo capacity and well-trained employees to offer customized services. The roll-out of myGW in Serbia also was an important step. This digital customer portal helps streamline the dialogue between our clients and us. The implementation of real-time ETA forecasts for transport is another good example of our digital approach.

Transport is one of the major air pollutants. How much attention is given to efforts on eliminating pollution caused by transport?

We and our customers are paying increasing attention to how we can make logistics services more resource-efficient. In Serbia, for example, we have five CNG trucks in operation. We have set up a more sustainable transport chain by rail to Central Europe for a major client.


We want to achieve sustainable growth as Gebrüder Weiss in general and as the Serbian branch of this well-known company”


Gebrüder Weiss wants to be climate-neutral by 2030. That’s why we also launched ‘zero emissions’ in 2021, a product that allows customers to offset their CO2 footprint and promote certified climate change mitigation projects.

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