Saved Energy is the Best and Cheapest Source of Energy

Our projects are based on energy saving because we believe that it is better and more responsible to reduce energy consumption than to produce new energy

Through public lighting reconstruction projects based on the public-private partnership (PPP) model, the company Smart Energy Investment achieves savings in electricity consumption by about 80%, contributes to environmental protection and gains financial savings in local self-government budgets through 25 projects in Serbia.

The Municipality can invest part of the saved financial resources in other projects of public interest, primarily in other energy efficiency projects.

The PPP model has proven to be one of the most adequate ways to improve public lighting in local self-government. Through this model, the states, municipalities and public enterprises don’t need to take loans, and all installed equipment and applied energy saving measures are handed over to the Municipality free of charge immediately after installation.

Serbia has a good legal framework regarding PPP, investment and payment by the public sector, primarily the Law on PPP and Concessions, the Law on Communal Services, the Law on Payment Deadlines in Commercial Transactions and the Law on Investments. This legal framework provides security for investments in communal infrastructure, both for ourselves and for our many partners within our country and largely from abroad, which speaks in favour of a positive environment for investments.

Our projects are based on energy saving because we believe that it is better and more responsible to reduce energy consumption than to produce new energy. Also, investing in energy efficiency requires smaller investments and results in faster implementation. Saved energy is the best and cheapest source of energy.

This year we also received a special commendation from UNECE, as a confirmation of the quality of the implemented projects. Our public lighting reconstruction project in Zaječar was selected by an international jury as one of the 10 best PPP projects in the world. That project also received special commendation for compliance with the Sustainable Development Goals (SDGs) and the circular economy. In addition, this project is replicable and similar to our other projects.

REPLICABILITY is one of the significant outcomes defined in the document “PPP and Infrastructure Evaluation and Rating System (PIERS)” prepared by UNECE.

This is an element that makes Serbia stand out from the countries in our region because it has created a replicable model for investments in PPP. On replicable projects, all investors know what to expect and there are no new adjustments to the projects.

One of the main advantages of our projects is the transition to LED technology, which not only provides efficient lighting, but also reduces electricity consumption by more than 80%, compared to traditional bulbs. The implemented LED lamps also have a longer lifespan than ordinary bulbs, and the achieved brightness meets the international standard EN13201.

The use of LED technology creates a modern system of public lighting that improves the safety of pedestrians and other traffic participants.


The reconstruction of public lighting in Zaječar was selected by an international jury as one of the 10 best PPP projects in the world


Apart from the reduction of electricity costs and direct economic savings, #letsSEIvtogether projects contribute to the reduction of CO2 emissions by around 44,000 tons per year.

These projects lead to the reduction of light pollution and they are actually “Dark Sky” projects, thanks to targeted LED technology that provides light only where it is necessary, while its dissipation is brought to a negligible level. This technology preserves not only the nightscape but also biodiversity.

All our projects use light from the most adequate spectrum of around 3000K, meaning that the light produced is less attractive to insects, which reduces the risk of their appearance in urban areas.

Our public lighting reconstruction projects are not only an investment in infrastructure modernisation, but also a decisive step towards preserving the environment for future generations. The compliance of our projects with the Sustainable Development Goals makes us a reliable partner in achieving a high-quality and modern system of public lighting in Serbia and beyond.

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