The Perfect Combination of Serbian High Fashion and the Biggest Fashion Brands in UŠĆE, BEO, MERCATOR and DELTA CITY Shopping Malls

Belgrade Fashion Week is one of the most iconic fashion events in the country that brings together everybody passionate about fashion. This year, in addition to its traditional programme and fashion shows of famous local designers, Belgrade Fashion Week will also feature numerous fashion shows, castings, exhibitions, pop-up shops and the latest trends, all showcased at the UŠĆE, BEO, Mercator and Delta City shopping malls, which are must-visit destinations for the fashion community and places favoured by the Belgrade residents. The goal is to bring the unique splendour of high fashion closer to places that are sources of fashion trends and inspiration for many, harmonize them style-wise and through this synergy show how we can improve our own creative expression.

Throughout May, we will cover fashion topics from different angles, and many visitors will have the opportunity to win valuable shopping vouchers for purchases at UŠĆE, BEO, Mercator and Delta City shopping malls, while using the benefits of the Tvoj Centar app.

The beginning of this fashion journey begins with the BFW Pop-up store in the Central Square of Delta City where famous local fashion brands Arte and Belezza, Atelje Alternativa, Classy gloves, Get Up, Lagami, Marija Handmade, Marija Sinđelić and Milena Radović will exhibit their fashion pieces for all of the mall’s visitors. This unique exhibition will be open from 4th to 31st May.

As part of its participation in Belgrade Fashion Week, the UŠĆE Shopping Centre has prepared a special competition during which the visitors can win a spring wardrobe/styling session at UŠĆE worth 200 euros. As many as 24 of them will have the opportunity to be styled and photographed by the professional Belgrade Fashion Week team, and the three luckiest winners will also win valuable shopping vouchers. The competition lasts from May 1st to 23rd. More details are available on the UŠĆE website and its Facebook and Instagram pages.

During this fashion adventure, we also have a special programme for the youngest fashion lovers – casting for little models at the Mercator Centre Belgrade which will be held on Saturday, May 7th, at the Centre’s Central Square, while applications for participation in this even are available on Mercator’s social media pages in the period from 1st to 7th May. This will be an exciting and unusual experience for the youngest children, ages 5 to 10, to experience how it is to be a model and get their professional photos done. The three luckiest children will win valuable prizes – shopping vouchers in the amount of 15,000 dinars for shopping at Tvoj Centar’s shopping malls.

The presentation of the spring/summer 2022 season trends, with a parallel presentation of make-up & hairstyle trends at the BEO Shopping Centre on May 14th and 15th, and an accompanying shopping weekend, will be a real treat for the visitors. All this will take place at the Centre’s Central Square. Visitors will be able to get valuable advice from Belgrade Fashion Week fashion experts in person.

Furthermore, a special competition will be held on the Tvoj Centar mobile application, which includes UŠĆE, BEO, Mercator and Delta City shopping malls on the occasion of Belgrade Fashion Week during which app users can win valuable and unique fashion pieces by famous local designers.

It’s time for Belgrade Fashion Week and your favourite shopping malls!

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