We are Yettel. And we want to support our customers for a balanced world.
We all know about the benefits of a work-life balance, or balancing digital experiences with physical time, knowing when to switch on and when to switch off. But what does all this really mean?
Yettel, a new PPF Telecom Group brand, is created to help customers balance their technology and telecom’s needs with the way they want to live their lives. Launched last week, it is a forward-thinking brand built on in-depth market knowledge and customer insight that embraces the latest trends.
Yettel was officially presented on March 1st. On that occasion, a reception was organized for media representatives, at which a new beginning was presented in an original and interesting way. The renowned ballet dancers Milan and Katarina Gromilić symbolically presented the Yettel brand through their dance.
“Our relationship with technology has changed. Today, connectivity is a must, and our customers expect guidance in how to best make use of technology to balance out the things that matter. We want to inspire our customers to strive for that balance in life by offering products and services which support this great ambition,” says Marek Slacik, Executive Director of TMT CEE, PPF Telecom Group.
As one of the first projects implemented under the new brand, Yettel will launch a totally new service in approximately two weeks, which takes the Yettel Petak concept to the next level and aims to bring balance to customers’ spending and shopping.
“This will be a very intuitive and easy-to-use service in the Yettel App, where customers will be able to get the best deals and discounts from over fifty partners in more than ten different categories. Our ultimate and long-term aim with this service is that, before customers buy anything, they check the Yettel App to see whether there is a discount or deal that can help them optimize their spending”, said Mike Michel, Yettel Serbia CEO.
The goal is for customers, before they buying anything, to use the Yettel App to check if they have a discount or deal that can help them optimize their spending.
Yettel has also launched Yettel ID, a very simple concept with the potential to add small efficiencies to customers’ lives. Thanks to Yettel ID, the users can sign up for digital businesses and services using only their Yettel mobile number. They don’t have to spend extra time filling out each and every detail themselves but just give consent, while being protected by the highest customer privacy standards.
As part of the rebranding, Yettel in Serbia has launched a new website (www.yettel.rs) and the Yettel App, as well as redesigned digital and social media channels. The process will be seamless for all customers and Yettel will respond to all inquiries promptly.
Yettel is a new name, a new word, purposefully without specific meaning, with double tt in the middle to reflect the balance the brand wants to create. A suggestion of ‘tel’ is a subtle reference to the origin. The brand’s colours also reflect balance. This brand is bold, bright, confident, digital and modern.
Technolgy shouldn’t get in our way. When it is balanced, it helps.
We are Yettel. And we want to support our customers for a balanced world.