Air Serbia, the national airline of the Republic of Serbia, launched today an exciting new catering service called Elevate Deli & Bar. The new service allows guests to purchase a range of fantastic-value food and drinks onboard flights lasting up to three hours.
Set to replace the current catering service, Elevate Deli & Bar has been designed to provide guests with more choice, and follows recent business developments aimed at empowering Air Serbia’s customers with the ability of personalizing their journey. Depending on the length of the service and type of aircraft operating the flight, travellers will receive one of two menus.
Duncan Naysmith, Chief Executive Officer of Air Serbia, said: “We’re thrilled to unveil our Elevate Deli & Bar service, which provides guests with more menu choice than ever before on Air Serbia’s short and medium-haul flights. We’ve teamed up with some of the best-loved brands in Serbia to bring travellers products that they recognise and want to have onboard. With freshly-prepared food using the best Serbian ingredients, as well as many classic Serbian snacks, we are confident it will appeal to our guests.
“At Air Serbia, we are keenly aware that our customers want more choice – not only in selecting what they eat, but being able to pick the fare type which best suits their needs and having the option to purchase access to services such as priority boarding or fast-track through the airport. 21st century travel is all about choice, and Elevate Deli & Bar is another step forward in that direction.”
The introduction of Elevate Deli & Bar goes hand-in-hand with the launch of Air Serbia’s new fare structure, which allows guests to pick one of four fare types when booking a flight.
These include the Economy White and Economy Blue fares, which offer the lowest-possible ticket prices, but do not include a meal. The new inflight catering service is primarily aimed at these fare types.