When there is no compromise on alcohol and driving, research by HEINEKEN shows that every other driver who says he will not drink during spending with friends has a problem keeping that promise. The results of the research were presented to students of the Faculty of Medical Sciences in Kragujevac, at the educational workshop “When you drive, never drink” within the same global Heineken® campaign.
“Our goal is simple: we want responsible consumption to become a preferred form of behavior and as a society we realize that there is no situation where it is acceptable to drive under the influence of alcohol and thus endanger one’s own safety and other people’s safety,” said HEINEKEN Serbia Goran Stupar.
Dusko Pesic from the Traffic Safety Agency, who supported this campaign, presented students with realistic traffic and driving effects under the influence of alcohol.
“Traffic accidents involving drivers under the influence of alcohol mostly occur between 19 and 7 in the morning, most often on weekends, which is unfortunately the next day unfortunately we read in the newspapers and we see on television,” Pesic said.
Sporting O2 TV journalist Miloš Šaranović said that it is natural to go out and drink with friends, but at the end of the day, the head is only one and more valuable than any speed and impression we leave for one night.
What it looks like to drive under the influence of alcohol, students of the Kragujevac faculty had the opportunity to try a simulator for driving using spectacles that simulate vision under the influence of alcohol.
The next workshop “When you drive, never drink” will be held at the Faculty of Technical Sciences at the University of Novi Sad.