Philip Morris presented in Japan the idea of a smoke-free future, the latest, upgraded version of its revolutionary IQOS product – IQOS 3 and IQOS MULTI.
Four years ago IQOS first appeared on the Japanese market and caused an almost immediate, tectonic change, unprecedented and unexpected in the tobacco industry. Thanks to Philip Morris, products that heat up but do not burn tobacco have become a trend in the tobacco industry, and this company is the leader of this trend, which is the introduction of IQOS 3 and IQOS MULTI devices. The new IQOS 3 and IQOS 3 MULTI result is listening to the needs of users in order to improve design and improve user experience. So far, nearly 6 million adults have already left cigarettes.
“Our dream is to create a better alternative for smokers, and this product has turned this dream into reality – it is a real revolution for 1.1 billion smokers,” said Andre Kalancopulos, managing director of Philip Morris. “IQOS 3 and IQOS 3 MULTI bring significant breakthroughs and improvements and innovations in this product and mark a step forward in encouraging all adult smokers who do not want to stop smoking, switch to non-smoke-free alternatives. IQOS users know that this product changes a lot in their lives – and we thank them, as we thank Japan, as the country that is the leader in these positive changes. ”
IQOS is a revolutionary product behind 12 years of scientific work. The aerosol created by the use of IQOS, on average, contains 90 percent less harmful chemical substances compared to tobacco smoke from classic cigarettes. The results of previous comprehensive clinical trials show that a complete transition to IQOS represents a lower risk of health compared to smoking. On average, 70 to 80 percent of IQOS users have left cigarettes, making this product the best and most advanced alternative to traditional cigarettes.