KAKTUS 2018: IDEA IS NOTHING WITHOUT EXECUTION

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Marketing mreža awarded last night organizations, companies, institutions and agencies for the best and most professional individual and integrated campaigns at the fourth national Integrated Communication Festival KAKTUS 2018. This year 132 projects were awarded for the awards, which is a growth of 6.5% compared to the previous year.

The “Munchmallow – The Story for Yourself” campaign, designed and implemented by Ovation BBDO for Jaffa Crvenka’s client, was declared the Integrated Campaign of the Year – Grand Prix. This campaign won awards in the Individual Works category – Outdoor and Brand Awarness integrated campaigns.

The Ovation BBDO Agency, with 13 finalists and five winners, was declared the Agency of the Year. This agency won awards in the Individual Works – PRINT campaign for Crno is Zaječarsko (client: HEINEKEN Serbia) and Adapted international integrated campaign for “Chipsy football passion” (client: Marbo Product).

With four winners and six finalists, Vip Mobile was announced the second year in a row as the Advertiser of the Year. Vip Mobile, with partner agencies, won awards in the categories Individual Works – PR and Event for the campaign “Vip Kinoteka”. Leo Burnett and Vip Mobile won awards in the Individual Works category – Radio for the “Žabaleska prepaid” campaign and the Profit Integrated Campaign for “Be Neo”.

McCann Belgrade Agency won three awards at this year’s KAKTUS 2018 festival in the Individual Works category – TV for the “The World You Did not Know Before” campaign (client: mts), Innovative Integrated Campaign and Cross Media Integrated Campaign for “The Red Tread” (client: The Coca-Cola Company).

The New Moment New Ideas Company and the Hemofarm Foundation were awarded the Individual Works – Media and Non-Profit Integrated Campaign for the Red Ball campaign.

Company Mercator S – IDEA won the award in the category Individual Works – BTL for IDEA Dorćol. In the Individual Works category – Social Media Award went to the Executive Group and Atlantic Group – Grand Prom for the Grand Black’n’Easy Collegiate Campaign.

In the Individual Works category – Mobile Award was won by AVON and Saatchi & Saatchi for the campaign # check. Direct Media and the Association of Paraplegics and Quadriplegists of Serbia took the victory in the category Individual Works – Virus video for the campaign “Take care”.

Communis DDB and Bambi won the award in the Individual Works category – Content marketing for the “Run the Goldfish” campaign. Universal Music Group & Brands – Western Balkans and Carlsberg Serbia were awarded for the Tuborg Open 2018 campaign in the Individual Works category – Influencer marketing.

The Matori Developer campaign, Likes & Cookies and HOOLOOVOO, was awarded the Individual Works – Digital category. LUNA TBWA was awarded in the category Individual Works – Direct Marketing for the “Face to New Year” campaign.
The fourth national award of annual vocational awards has attracted great interest from agencies and companies from Serbia. A total of 25 agencies and 48 companies applied for the prizes, which were awarded in 25 categories.

Who will receive this year’s KAKTUS awards was decided by an expert jury comprised of renowned and distinguished professionals from creative, PR and digital agencies from Serbia and the region. The jury from Serbia, led by Jana Savić Rastovac, creative director of the McCann Belgrade agency, this year, comprised: Ana Šutić, Creative Director, New Moment New Ideas Company; Bojan Bruckner, Creative Director, Leo Burnet; Bojan Šaptović, Head of Creative, Pioniri Communications; Igor Grmusa, Country Manager, Degordian; Marko Prokic, Creative Director, Wireless Media; Miloš Djurdjevic, Creative Director, Fullhouse Ogilvy; Nebojša Krivokuća, Creative Director, Communis DDB; Radovan Kupres, Creative Director, LUNA TBWA; Sanja Milaković Kolundžija, Principal, Executive Group; Sonja Grcic, Head of Creative & Video, Represent Communications; Vladimir Mitrovic, Creative Director, Ovation BBDO; Dragan Daničić, Head of Creative, Direct Media.

This year’s Regional Jury was headed by Nikola Žinić, Co-Chairman and Chief Creative Officer, Bruketa & Žinić & Gray (HR), composed by: Bojan Hadžihalilović, Founder and Creative Director, Factory (BiH); Boštjan Napotnik, Creative Director, Futura DDB (SLO); Domen Husu, Creative Director, Yin + Young (SLO); Dushan Drakalski, Chief Creative Officer Europe, Ray Production; Ilinka Crvenkovska, Creative Director, Idea Plus Skopje (MK); Petra Krulc, Executive Creative Director, Gray Ljubljana (SLO); Sašo Dimitrievski, Partner and Board Member, Pristop / Rednerspace (SLO); Sean Poropat, Partner and Creative Director, Studio Proonda (HR); Tomislav Bader, Partner, Switzerland (HR); Tomislav Krajačić, CEO / CCO, Kofein (HR); Vanja Bertalan, CEO, web.burza (HR); Zarko Dimitrioski, Creative Director, Eden on Eden (MK).

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