At the beginning of this project, our wish was for every mother to receive a welcome package at the maternity hospital
A little more than a year ago, the Appello company from Belgrade launched the “Taši Taši” project, a wonderful giveaway of packages for mothers and babies. When we came up with the idea to start this benefaction, the only thought that guided us was to welcome every newborn with a small souvenir of attention, and in that way, make every mother even happier. Thanks to the support of the Ministry of Health, numerous partners from the business sector and the exceptional understanding and authority of Prof. Dr. Slavica Djukić Dejanović, this project has come to life.
Our goal was for every mother, meaning every family with newborn babies in Serbia, to receive the “Taši Taši” package, regardless of financial or social status, level of education, religion, race, nationality or any difference in relation to other families in Serbia. In addition, we wanted to offer them quality information about the importance of breastfeeding, about products and services that can be used in the postpartum period, as well as to make them happy with a little sign of attention.
“We sincerely believe that gift packages will become richer and bigger over time and that all mothers of newborn babies in Serbia will receive them”
The components of the gift packages are flexible, mainly consisting of products intended for babies, mothers and young families, as well as vouchers and/or coupons with discounts for products and services. The gifts included in the package were provided by the project partners, socially responsible companies that have chosen to be among the first to congratulate the mothers of newborn babies in this beautiful manner.
We can proudly say that in this moment, after a little over a year, the “Taši Taši” project is being implemented in all 52 state maternity hospitals in Serbia as well as the private maternity hospital Bel Medic, and that over 60,000 packages have been awarded so far. The project doesn’t have a time limit, so we will continue to distribute packages, and we sincerely believe thato our gift packages will become richer and bigger over time, and that all mothers of newborn babies in Serbia will receive them. In these aspirations, we are greatly encouraged by the daily statements of gratitude that we receive via social networks from mothers who got the “Taši Taši” gift box.
In a year, 50 thousand gift packages
On September 18th, the 50,000th gift package “Taši Taši” was handed over to Diana Kornja Ćajić, the mother of a newborn baby, little Kosta, in the Vršac maternity hospital, all thanks to our project that provides surprise giveaways to all mothers in maternity hospitals in Serbia.
Successfully, the first year since the existence of the “Taši Taši” project was officially completed with the delivery of this 50,000th package.
“When we launched the project” Taši Taši “a year ago in cooperation with the Ministry of Health and numerous partners from the business sector, our wish was that every mother in Serbia, already in the maternity hospital, receives a welcome package, as our gifting tradition, which contains the necessary goods for the prior care of the baby.
Now, awaiting the awarding of the 50,000 jubilee package, we would like to wish the future mother and father to inspire and guide their child onto a path of maximum progress and opportunities. Every mother, father, child, family is important to us in building social solidarity, and a peaceful society for which we will stand together.
The joy of sharing packages brings us great pleasure, because it represents support for a new life and for that reason I send my warmest congratulations to all future mothers and fathers, “said Prof. Dr. Slavica Đukić Dejanović on the occasion of this small anniversary.