Viktor Gillhofer was appointed as the executive director of HEINEKEN Serbia and will take that position on February 1, 2018.
Gillhofer will lead a team in Serbia with the aim of strengthening the company’s leadership position in the market and further developing the winning portfolio of brands. Gillhofer has until recently been in the position of director for Off-Premise and a member of the management team of Brau Union Österreich AG, as well as the director of Brau Union Export. In this position, it achieved significant revenue growth with a steady increase in market share, resulting in a significant increase in profits. Gillhofer will succeed Alexandros Daniilidis, who has been the CEO of HEINEKEN Serbia since 2012, and will take over the post of CEO of Athens Brewery (HEINEKEN Greece) from 1 February 2018.
During Daniilidis’s engagement in Serbia, the company reached the position among the leaders in the beer industry and ranks among the fastest growing large companies in the consumer goods sector (FMCG) over the last 6 years in the Serbian market.