Coca Cola Hellenic is The Winner of IEDC Case Study Competition In Serbia

Six companies operating in Serbia competed in the IEDC Case Study Competition organized by IEDC Alumni Club Serbia and led by Igor Kordik, PMBA. Prof. Randy Kudar, Professor Emeritus from Richard Ivey, Canada, presided the jury together with Lana Krunić and Bora Češljević, IEDC MBA graduates and announced that the winning team of fifth IEDC Case Study Competition in Serbia is the one from Coca-Cola Hellenic Serbia.

Six teams representing some of the leading Serbian companies and organizations participated in a two-day IEDC Case Study Competition (CSC), organized by IEDC Alumni Club Serbia. Today all teams (Coca Cola Hellenic Srbija, Delhaize, GGE, Hemofarm, Mercator-S and Triglav Osiguranje)) presented their final solutions of the business case.

The jury members had a tough work, deciding which team prepared the best solution. “Case jury members thought that all groups showed a very good understanding of case issues,” says Prof. Kudar who led the jury.

The winning team was awarded with a prize of “one-day participation at IEDC seminar” and will try its strengths against the winning teams from Bulgaria, Croatia, Romania and Slovenia at the Global IEDC Case Study Competition.


As the oldest management school in Central and Eastern Europe, IEDC-Bled School of Management has been connecting thousands of remarkable leaders all over the world for more than three decades. Currently, IEDC has already 15 Alumni Clubs all over the world, also in Serbia. The Case Study Competition is highly interactive 2-day contest organized by Alumni Clubs in the respective countries. In a limited time, cross-functional teams from different companies show their best talent, creativity, teamwork and endurance while analyzing and solving a real business case. Inspired by the success of the Croatian edition of IEDC Case Study Competition (CSC), launched in 2008 in order to demonstrate teaching methodology and benefits in developing young managers, the CSC became a traditional global event.

After the case study competition, Prof. Kudar held the lecture “Discovering Future” for Serbian managers.

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