Biser Nutri Academy #PositiveFood is a social responsibility project that supports balanced, responsible and healthy nutrition for children
As obesity and malnutrition have become a serious social problem in our country, Mlekoprodukt, part of the Group Savencia Fromage & Dairy, has decided to raise awareness by educating children, parents, and school and preschool staff on the importance of proper, healthy and responsible nutrition in the development of a child through the Biser Nutri Academy project. In 2020, the Biser Nutri Academy team will hold a series of 5 educational and entertaining events for children, parents and all other interested parties with the view of raising awareness about the proper nutrition of preschool and schoolage children in five different cities in Serbia – Zrenjanin, Belgrade, Novi Sad, Niš and Kragujevac. Prominent nutrition and health experts, paediatricians and nutritionists, as well as actress Hristina Popović, as the face of a campaign who will speak from her experience about nutrition of the children from the grades one to four, will be a part of the caravan that will tour the aforementioned cities and hold panel discussions and educational sessions, as well as animate children in the process. Between the events, there will be a non-stop campaign on Instagram, Facebook and the mainstream media. The Biser Nutri Academy team is working closely with the institutions of the Republic of Serbia to make available the existing campaign resources to institutions that are already involved in the resolution of this problem and thus have been contributing to raising awareness about it. These are the Ministry of Education, Science and Technological Development of the Republic of Serbia, the Ministry of Health and the Batut Institute which are committed to solving this problem. The Minister of Education, Science and Technological Development and the Minister of Health have adopted the Rulebook on conditions and manner regarding the nutrition of children in preschools and the Rulebook on conditions for organizing, realizing and monitoring the nutrition of pupils in primary schools in 2018. These regulations represent the expert framework of the Biser Nutri Academy curriculum.
Social responsibility is a priority for the Group Savencia Fromage & Dairy. Our global socially responsible strategy is called ‘Oxygen’ and through it, we have committed to a sustainable, ethical and solidarity-based approach to business, with the aim of “leading the way to better food” and serving the common good, guided by the slogan “Love is the best ingredient”. Our company’s Oxygen strategy is based on 4 pillars: responsible and healthy nutrition, well-being and solidarity of people (employees, partners, clients and everybody who cooperates with our company in any way), investing in sustainable agricultural production and reducing our environmental impact. We are particularly proud to be launching the first nationally socially responsible campaign in Serbia called the Biser Nutri Academy, which is dedicated to our youngest consumers through which we will be working on raising the awareness about healthy eating habits while taking the “Positive Food” approach,“ says Bojana Momčilov, Communications and CSR Manager at Mlekoprodukt.
“The Ministry of Education, Science and Technological Development has supported the Biser Nutri Academy campaign, as it contributes to the achievement of the prescribed goals regarding education and upbringing of children, and above all, to developing awareness of the importance of one’s health. These are very important activities that will be carried out to achieve the healthy development of our children, and at the same time, this is a good example of our institution’s cooperation with socially responsible companies. Campaign activities are in line with our ministry’s priorities, quality education and upbringing and we are pleased that the experts that the Academy has engaged have used our policies on the nutrition of children and students, which were adopted two years ago,” said Dr Milan Pašić, Assistant Minister for pre-school and primary education at the Ministry of Education, Science and Technological Development.