Mr. Andrey Dvoychenkov, Managing Director of Nielsen, spoke about the beginnings of the company, customers and plans for 2018.
During the working breakfast, the audience was able to hear information about the paradoxes, changes, and various influences that were exposed to customers today. “I am pleased that I was able to host you and together we celebrate 15 years of Nielsen’s existence in Serbia. The mission of Nielsen is to provide its clients with a clearer picture and data on what consumers and customers look at, but also buy” said Mr. Dvoychenkov. About the trends in Serbia and the region, what attracts the attention of customers and moves them to buy, their behaviour, changes, and new influences were spoken by Mr. Ivan Šašic, Advanced Analytics Consultant. “Technology changes buyer buying habits. Promotions are the reality of our market and in the previous year they accounted for 38% of the total volume. There are opportunities for growth! With the right data we have to use them!”