Serbian Oblachinska Cherry – a Chance for Creation of New Products and Sales Increase

Desing company, with the support of USAID Competitive Economy Project, organized the kickoff event to launch the Center for the Development of Products Made of Oblachinska Cherry. The mission of the Center is to support the development and promotion of high-quality and healthy products made of this fruit and the promotion of Serbian brand “Oblachinska Cherry”in domestic and international markets, that will add value to product, and consequently lead to increased sales and exports.


In the upcoming period, the Center will work on connecting all participants in the food processing chain, from primary producers, cold storage companies, processors to distributors, all with the goal to improve the quality of Oblachinska cherry at the earliest stage of planting and cultivation, to processing into high-quality products and their distribution in domestic and foreign markets.

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