Zaječarsko Beer is the Most Loved in Serbia

Zaječarsko Beer won, based on consumer votes Serbia, the first place in the category of beer in the “My Choice” among nearly 600 domestic products and brands. The recognition, awarded by the Association of Citizens “My Serbia”, was presented on the 14th of May at the Conference Hall of the City Hall.


Zaječarsko Beer won this award based on votes and the poll encompassed over 2,000 consumers across Serbia.

“This recognition is of great importance because it comes from our consumers, whose opinion is the most important. We pride ourselves on having Zaječarsko occupied a special place in the hearts of beer lovers in Serbia. This gave us extra motivation to stay true to tradition and committed to the quality of our beers, constant improvement, innovation and surprises for our customers.” – says Jasmina Trijić, Brand Manager of Heineken Serbia.

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Citizens’ Association “My Serbia” has surveyed consumers across Serbia in order to single out and award the most popular domestic manufacturers, products and brands, and thus to encourage investment companies to improve the quality of goods and services. In the “My Choice” awarded a total of 12 brands and products in 12 different categories.


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