Bela Virag, Managing Partner, Head of Arthur D. Little Austria and Serbia: Understanding and Implementing Changes

There is a lot of change happening in many industries – new technologies, new solutions and at the same time digital transformation and new ways of doing business.

Arthur D. Little has opened its first office in Serbia, which is the 43rd in a row globally, with the aim of strengthening ties with clients and companies, as well as improving business.

Bela Virag, Managing Partner, Head of Arthur D. Little Austria and Serbia/ Promo ADL

Arthur D. Little (ADL) has opened a new office in Belgrade. Can you tell us more about the company?

Arthur D. Little has offices in major business centres around the world and we are proud that we recently opened a new office in Belgrade, Serbia.

Arthur D. Little has been an innovation leader in the consulting industry since 1886. We serve many of the Fortune 1000 companies worldwide, as well as other market leaders and public sector organisations. We are a recognized expert for companies seeking to combine strategy, innovation and transformation in technology-intensive and converging industries.


“We also plan to further strengthen the Belgrade office with a number of local appointments, drawing on the depth of talent that Serbia possesses”


There is a lot of change happening in many industries – new technologies, new solutions and at the same time digital transformation and new ways of doing business. It is not easy to be in Manager’s or Business Owner’s position to understand and implement all those changes.  This is where we can help – we support our clients in both public and private sector to anticipate, innovate and transform their business – to implement new technologies and innovation and grow their business. Our people have deep industry experience and understand tomorrow’s trends and their impact on individual industries.

We represent the difference in the consulting market, delivering more original, tailored solutions – created, implemented and executed to each client’s specific needs.

What are the goals of the office in Serbia?

We are proud of what we have achieved in the past few years with our Serbian clients in the IT sector, but also in sectors such as telco, energy and governmental, where there is definitely great potential as well. We’re now looking forward to expanding our business into other areas where we have strong experience and expertise, such as transport, banking and insurance, and healthcare and where we see great development opportunities for Serbia.

We also plan to further strengthen the Belgrade office with a number of local appointments, drawing on the depth of talent that Serbia possesses.

What are your expectations from the Serbian market?

We consider Serbia an increasingly dynamic market with lots of potentials, that is actively looking for new ways to grow and expand. As an expert in achieving growth through the innovative application of technology, ADL is the perfect partner in this respect for both public and private sector organizations.

ADL has opened the Belgrade office to provide on-the-ground support to the Serbian organizations it currently works with, to expand its client roster, and to boost its presence in the western Balkan region. Opening a dedicated office in Belgrade shows ADL’s commitment to the Serbian market, and will enable us to build synergies with local companies and institutions.

We want to shake up a consultancy in Serbia and offer a fresh perspective to both our clients and those looking to work locally in the industry. Our company is also keen to offer local talents the opportunity to develop a career in strategic consultancy.

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